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    欢迎参加名师论坛第6讲
    发布时间:2013-4-7 16:22:12

    The 6th Master Forum

     
    Seminar Topic: Global Advertising Regulations and P&G Practices in the World
     
    Language: English
    Speaker: Chris Hassall, Ph.D.,Honorary Professor, Marketing, Sun Yat Sen Business School,Retired Global External Relations Officer, P&G
    Date and time: 18:30pm-21:30pm 13th April, 2013
    Location: S221 ShanHeng Building of Business School
     
    Brief Introduction to the seminar:
    Advertising is a form of marketing communication and has developed into one of the largest businesses in the world. Advertising is used to encourage or persuade an audience to take new action, such as buying a product or service, and is a critical part of the overall “branding” for that product.
    This lecture will provide an introduction to the goals and the development of product Advertising; a review and comparison of China and Global Advertising Regulations; a review of China and Global Advertising Authorities; provide examples of television advertising copy and will review the process for Legal risk assessment of advertising copy.
    In addition to Chris Hassall, Ph.D., Honorary Professor of Marketing at SYSBS and recently retired P&G Global External Relations Officer, the lecture will be delivered by two advertising experts, Benny Chen, P&G China General Council and Legal Director, and Karl Guo, P&G China Associate General Council.
     
    Speaker Brief Bio:
        As P&G’s Global External Relations Officer, Chris led a global organization of 1200 people responsible for P&G’s worldwide corporate communications, brand publicity, consumer relations, employee communications, regulatory and technical relations, government and community relations, philanthropy, corporate reputation and crisis management.

    As part of P&G global executive leadership team ,Chris Hassall worked closely with P&G’s CEO, Vice Chairs, Function Heads and Business Unit Presidents to build and protect P&G ‘s reputation and business around the world


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